FLORAI is a conceptual fragrance campaign exploring the fusion of nature and identity. The campaign blends surreal fashion styling and floral fantasy to evoke an ethereal femininity rooted in emotion and elegance.
This self-initiated project showcases art direction, AI-assisted image generation, and commercial-style storytelling fit for luxury fashion, fragrance, or beauty brands.
What does a scent look like before it’s smelled?
FLORAI captures the visual poetry of a perfume — imagined as sculptural blossoms worn like crowns or armor. Every look evokes a distinct floral note, each woman a different bloom, caught in a moment of stillness and transformation.
A blend of 1930s-inspired portraiture, organic structures, and minimal color palettes frames the surreal within the sophisticated.
